100% Jamaica Blue Mountain - Mavis Bank Estate, whole bean (limited release)Verena Street Coffee Co.
Our co-founder Michael will be personally roasting each order of this coffee on our Probatino small batch roaster 2lbs at a time until supplies run out. We are estimating we will sell out by the end of August at the latest. Your order will be cautiously packaged and shipped out immediately after roasting. Michael will roast this to a light-medium roast level so that these rare coffee beans’ unique taste characteristics will remain intact.
Any coffee drinker worth their weight in coffee beans has probably heard of Jamaica Blue Mountain Coffee. Frequently touted as one of the best (if not THE best) coffees in the world, Jamaican Blue Mountain Coffee is also famous for being one of the most expensive coffees you can buy. After roasting specialty grade coffee for 7 years we felt it was high time we source some of these extravagant beans so we can see for ourselves what all the hype is about.
These beans cost 10-15 times as much per pound as our other offerings, however we are only charging roughly 5 times our normal price per pound. Many coffee roasters offer a “Blue Mountain blend” which is simply blending as little as 10% of this coffee in with other more economical beans. We are offering a 100% certified Jamaica Blue Mountain Coffee from the Mavis Bank Estate. We have chosen a 8oz size so you have enough to make 4 strong pots of coffee without pawning off one of your TVs to afford it. If you’re the generous type, you might even invite your trendiest friends over to try some!
If you’re wondering why Jamaica Blue Mountain coffee is so expensive, here are some reasons:
- Coffee output from Jamaica is less than any other coffee growing region. Only coffee beans grown above 3,000 feet in a small area north of Kingston, Jamaica in the Blue Mountain region can be classified as authentic Blue Mountain Coffee. 80% of this coffee is exported to Japan each year.
- The coffee growing conditions in the Jamaica Blue Mountains are unique. With cool air, a foggy atmosphere and volcanic soil, these conditions mean it takes twice as long for the coffee cherries to mature and be harvested than in other coffee regions.
- Harvesting the coffee is dangerous and labor-intensive. The Jamaica Blue Mountains are treacherous and the pickers need to climb rocky, slippery slopes to reach the coffee trees. Not all of the cherries on a coffee tree ripen at the same time, so pickers have to harvest a tree multiple times to pick the cherries at the optimal ripeness.
- Once the raw (“green”) coffee beans are picked, they are hand-sorted by size and quality and are cupped and evaluated blindly by the Jamaican Coffee Industry Board. Only the best coffee beans are allowed to be exported, while the lower quality beans are used within Jamaica. The Jamaican government heavily regulates the processing and exporting of Jamaica Blue Mountain Coffee to ensure that the reputation of this coffee is upheld.
After all of this, you might be wondering what to expect when you taste this coffee. We could put all kinds of fancy-sounding generic tasting notes in here to entice you, but we don’t want to hype it up too much - we figured it is probably better for you to find out for yourself once you try it! You can expect a lighter to medium roast profile with more of the beans' natural taste characteristics shining through. This will make for a brighter, more complex taste rather than a heavy, 'roasty' flavor.