About Our Coffee
Our specialty Arabica coffee beans are craft roasted in small batches.
Why do our coffee blends taste so rich and flavorful?
We have specially selected an optimal blend of beans from different origins for each of our coffee blends. This creates a unique flavor profile and a combination of natural bean characteristics that cannot be duplicated in any one type of single-origin coffee bean. Many coffee shops and coffee roasters procure common bean origins with fancy-sounding names and simply roast them to a specific level. We take extra steps to roast several different origins to different roast levels and combine them in a blend to create a more full-bodied and complex flavor. We typically combine 3 to 4 different bean profiles together into a blend to create a one-of-a-kind flavor that cannot be found anywhere else. We sometimes even take a specific bean origin and roast it to two different levels before combining it into a blend of other beans to provide a more nuanced flavor and aroma. What does this mean to you? Check out our customer testimonials for a taste of what you can expect from our coffee.
What does ‘craft roasted’ mean?
Verena Street Coffee is craft roasted in small batches using the best Arabica coffee beans available in the world. This ensures that only the freshest and highest quality beans make it into our customers’ hands.
Each freshly roasted coffee is roasted to a specific level that best highlights its unique character and derives the best possible flavor and aroma from each bean. This creates an unforgettable experience in every cup.
Specialty coffee is graded to meet or exceed a specific set of criteria regarding bean sizing, uniformity, and consistency. This is intended to ensure that specialty coffee meets a consistently higher quality and character than typical coffee beans. The specialty coffee movement started as a rebellion against mass-produced, low-cost coffees.
What is Arabica coffee?
There are two general categories of coffee: Coffea Arabica and Coffea Robusta. Arabica beans are grown at higher altitudes and have less caffeine than Robusta beans (the caffeine is a natural deterrent against insects and pests which are less prevalent at higher altitudes). Arabica trees grow less densely than Robusta trees and in rougher and more remote terrain, which leads to the higher costs of harvesting Arabica beans.
Arabica beans generally make a smoother and better-tasting cup of coffee, which is why the majority of the world’s harvested coffee beans are Arabica. However, out of all Arabica beans only 10% are good enough to be used in specialty coffee like Verena Street. The rest are from past years’ crops, have too many defects, or exhibit other unfavorable traits which affect their quality. These typically find their way into some of the cheaper coffees you might see touting “100% Arabica” beans.
What is Rainforest Alliance Certified™ Coffee?
Our coffees are responsibly sourced from Rainforest Alliance Certified™ farms, which is good for the farmers and for the planet.
The Rainforest Alliance is an international nonprofit organization that works to conserve biodiversity and promote the rights and well-being of workers, their families and communities. Farms that meet comprehensive standards for sustainability earn the Rainforest Alliance Certified™ seal. These standards conserve biodiversity, ensure that soils, waterways and wildlife habitat is protected and that farm workers enjoy decent housing, access to medical care and schools for their children. Farms must commit to a process of continuous improvement and are audited each year in order to maintain their certification. By shopping for products bearing the Rainforest Alliance Certified™ seal, you are supporting a healthy environment and helping to improve the quality of life for farm families.
Visit our Responsible Sourcing page to learn more.
If you have more questions about our coffee, please visit our Frequently Asked Questions page.