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Are you tired of bitter, boring coffee?
The Coffee You are Seeking
Tastes the way it smells
Many people say they'd drink coffee if only it tasted as good as it smells. Our roasts deliver on that promise.
So flavorful, you won't need creamer
Packed with natural depth, our coffee stands strong on its own, without any added creamer, sugar or flavor syrups.
No bitter aftertaste
Say goodbye to harsh, acidic brews. Our coffee is balanced and low-acid for a silky, satisfying cup.
Many people say they'd drink coffee if only it tasted as good as it smells. Our roasts deliver on that promise.
Packed with natural depth, our coffee stands strong on its own, without any added creamer, sugar or flavor syrups.
Say goodbye to harsh, acidic brews. Our coffee is balanced and low-acid for a silky, satisfying cup.
Our Commitment to Sustainability
We source our coffee responsibly by buying from Rainforest Alliance Certified farms that meet rigorous standards for sustainability.
The Rainforest Alliance Impact
The Rainforest Alliance is an international nonprofit organization that works to conserve biodiversity and promote the rights and well-being of workers, their families and communities.
A Tribute to Nostalgia and Good Times Past
Verena Street® Coffee is named after the neighborhood where we grew up in the Mississippi River valleys of Dubuque, Iowa.
A Tribute to Nostalgia and Good Times Past
The original Verena Street was removed years ago for highway expansion but now lives on as the namesake of our craft roasted coffee.
A Tribute to Nostalgia and Good Times Past
Although we can no longer walk down Verena Street, it is a place we can once again call home.
We source only high-quality, sustainably grown coffee because if you start with a bad bean, you'll never get a good cup. Bean quality is the foundation of every roast we create.
Each batch is roasted to a specific level to highlight its unique character and derive the best possible flavor and aroma. Our lightest roasts are never too light, acidic or sour tasting, while our darkest roasts are never too burnt, smoky or bitter tasting.
From the moment the beans leave the roaster, the clock is ticking. We package and distribute them immediately to lock in peak flavor and aroma, ensuring your coffee arrives as fresh as the day it was roasted.
About Verena Street Coffee
Verena Street Coffee is always sustainably sourced from Rainforest Alliance Certified coffee farms. We roast our light roast coffees to a point where they are not too light or sour tasting, and we roast our dark roast coffees to a point where they are never too dark, bitter, or burned tasting.
Our specialty Arabica coffee beans are craft roasted in small batches. This means that you will receive high quality coffee fresher than anything else you can get your hands on!
Why do our coffee blends taste so rich and flavorful?
We have specially selected an optimal blend of beans from different origins for each of our coffee blends. This creates a unique flavor profile and a combination of natural bean characteristics that cannot be duplicated in any one type of single-origin coffee bean. Many coffee shops and coffee roasters procure common bean origins with fancy-sounding names and simply roast them to a specific level. We take extra steps to roast several different origins to different roast levels and combine them in a blend to create a more full-bodied and complex flavor. We typically combine 3 to 4 different bean profiles together into a blend to create a one-of-a-kind flavor that cannot be found anywhere else. We sometimes even take a specific bean origin and roast it to two different levels before combining it into a blend of other beans to provide a more nuanced flavor and aroma.
What does ‘craft roasted coffee’ mean?
Verena Street Coffee is craft roasted in small batches using the best Arabica coffee beans available in the world. This ensures that only the freshest and highest quality beans make it into our customers’ hands.
Each freshly roasted coffee is roasted to a specific level that best highlights its unique character and derives the best possible flavor and aroma from each bean. This creates an unforgettable experience in every cup. We hope you enjoy drinking it as much as we enjoy creating it!
Specialty coffee is graded to meet or exceed a specific set of criteria regarding bean sizing, uniformity, and consistency. This is intended to ensure that specialty coffee meets a consistently higher quality and character than typical coffee beans. The specialty coffee movement started as a rebellion against mass-produced, low-cost coffees. The market for specialty coffee is growing at a faster rate than the overall coffee market as consumers develop a taste and preference for higher-quality coffees.
