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Are you tired of bitter, boring coffee?
The Coffee You are Seeking
Tastes the way it smells
Many people say they'd drink coffee if only it tasted as good as it smells. Our roasts deliver on that promise.
So flavorful, you won't need creamer
Packed with natural depth, our coffee stands strong on its own, without any added creamer, sugar or flavor syrups.
No bitter aftertaste
Say goodbye to harsh, acidic brews. Our coffee is balanced and low-acid for a silky, satisfying cup.
Many people say they'd drink coffee if only it tasted as good as it smells. Our roasts deliver on that promise.
Packed with natural depth, our coffee stands strong on its own, without any added creamer, sugar or flavor syrups.
Say goodbye to harsh, acidic brews. Our coffee is balanced and low-acid for a silky, satisfying cup.
Our Commitment to Sustainability
We source our coffee responsibly by buying from Rainforest Alliance Certified farms that meet rigorous standards for sustainability.
The Rainforest Alliance Impact
The Rainforest Alliance is an international nonprofit organization that works to conserve biodiversity and promote the rights and well-being of workers, their families and communities.
A Tribute to Nostalgia and Good Times Past
Verena Street® Coffee is named after the neighborhood where we grew up in the Mississippi River valleys of Dubuque, Iowa.
A Tribute to Nostalgia and Good Times Past
The original Verena Street was removed years ago for highway expansion but now lives on as the namesake of our craft roasted coffee.
A Tribute to Nostalgia and Good Times Past
Although we can no longer walk down Verena Street, it is a place we can once again call home.
We source only high-quality, sustainably grown coffee because if you start with a bad bean, you'll never get a good cup. Bean quality is the foundation of every roast we create.
Each batch is roasted to a specific level to highlight its unique character and derive the best possible flavor and aroma. Our lightest roasts are never too light, acidic or sour tasting, while our darkest roasts are never too burnt, smoky or bitter tasting.
From the moment the beans leave the roaster, the clock is ticking. We package and distribute them immediately to lock in peak flavor and aroma, ensuring your coffee arrives as fresh as the day it was roasted.
About Our Rainforest Alliance Certified Coffee Brand
Supporting sustainable farming practices and protecting biodiversity, each cup contributes to a healthy planet and thriving communities. Enjoy the rich flavors and aromas knowing your coffee is sourced responsibly and promotes environmental well-being. Explore a variety of Rainforest Alliance Certified coffee beans and pods, and taste the difference that ethical sourcing makes.
Why Choose Rainforest Alliance Certified Coffee?
- Environmentally Friendly. Our Rainforest Alliance Certified coffee beans are grown using methods that minimize deforestation, protect wildlife habitats, and promote soil and water conservation.
- Socially Responsible. These farms ensure fair treatment of workers, providing decent wages, safe working conditions, and access to healthcare and education for their families.
- High-Quality Beans. Sustainable practices often lead to healthier coffee trees and higher quality beans, resulting in a more flavorful and enjoyable cup.
When you choose Rainforest Alliance Certified coffee beans, you're not just getting a delicious drink—you're supporting a movement for a more sustainable and equitable coffee industry. To learn more about our commitment to sustainability, check out our Sustainability & Responsible Sourcing blog post.
What Are Rainforest Alliance Certified Coffee Beans?
The Rainforest Alliance works directly with coffee farms to ensure their practices are environmentally and socially responsible. Farms that meet their rigorous sustainability standards earn the Rainforest Alliance Certified seal, a symbol of ethical sourcing for coffee beans.
What This Means for Your Coffee:
- Grown Responsibly. These coffee beans are cultivated in ways that protect the environment and the communities that grow them.
- Certified for Quality. Only farms that meet comprehensive standards for sustainability can display the Rainforest Alliance Certified seal.
- Support for Farmers. By choosing certified coffee, you’re helping smallholder farmers receive technical assistance, better access to markets, and higher prices for their crops.
How to Identify Rainforest Alliance Certified Coffee
Look for the Rainforest Alliance Certified seal. This is a small green frog logo that will be displayed on the packaging of coffee that has been certified by the Rainforest Alliance. If you see this logo, you can be confident that the coffee was grown according to their sustainability standards. Additionally, you search the Rainforest Alliance's online database.
Rainforest Alliance Certified Coffee
The Rainforest Alliance is an international nonprofit organization that works to conserve biodiversity and promote the rights and well-being of workers, their families and communities. Farms that meet comprehensive standards for sustainability earn the Rainforest Alliance Certified seal. These standards conserve biodiversity, ensure that soils, waterways and wildlife habitat is protected and that farm workers enjoy decent housing, access to medical care and schools for their children. Farms must commit to a process of continuous improvement and are audited each year in order to maintain their certification. By shopping for products bearing the Rainforest Alliance Certified seal, you are supporting a healthy environment and helping to improve the quality of life for farm families. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
Where to Buy Rainforest Alliance Coffee
For the freshest rainforest alliance coffee beans, shop directly online Verena Street Coffee or in-store at 800+ retailers nationwide, including Hy-Vee, Fareway, and select Walmart locations.
What makes Rainforest Alliance Certified coffee different from other certifications?
Rainforest Alliance Certified coffee is distinct because it emphasizes both environmental and social sustainability. This means the coffee is grown in a way that protects ecosystems while ensuring fair treatment and improved livelihoods for workers and their families.
Does Rainforest Alliance certification affect the flavor of the coffee?
Yes, sustainable practices often result in healthier coffee plants, which produce beans with better flavor profiles. You can expect rich, complex flavors in every cup of Rainforest Alliance Certified coffee.
Why should I choose Rainforest Alliance Certified coffee?
Choosing Rainforest Alliance Certified coffee means you’re supporting sustainable farming practices that help protect the environment, promote social equity, and produce high-quality coffee.
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